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Definition

Second-degree connection.

A second-degree connection is a person you do not know directly, but can reach through someone you do: a friend of a friend. You cannot see or recall these connections on your own, yet they are where the richest warm intro opportunities sit.

First-degree vs. second-degree

Your first-degree connections are anyone you have a direct link to: people you have worked with, your LinkedIn connections, people you have emailed. Your second degree is everyone they know, which you cannot track by memory. That second layer is the bulk of your extended network, and it is usually many times larger than your direct contacts.

Why second-degree is where the value is

Most buyers are not in your first degree, but a surprising number are one trusted hop away. Surfacing those hops is what pathfinding does, and closing the gap between the paths you have and the ones you can see is the point of fixing the network gap.

Frequently asked questions

What is a second-degree connection?
A second-degree connection is someone you do not know directly but can reach through a person you do, a friend of a friend. You cannot recall these connections on your own, yet they hold most warm intro opportunities.
Why are second-degree connections valuable in sales?
Because most target buyers are not in your direct network, but many are one trusted hop away. Second-degree connections are where the warm paths you cannot see on your own actually live.
How Via helps

Via makes your second-degree connections visible. It looks past your direct contacts to surface the friend-of-a-friend paths into your target accounts, ranked by how strong each one is, so you can act on routes you would never find manually.