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Via MCP · Private beta

Find a warm path to anyone — right inside Claude or ChatGPT.

Via AI is an MCP connector for Claude and ChatGPT. Start with a single prompt — "find me paths into [company domain]" — and grow into full workflows that chain Via with the rest of your GTM stack.

Request access See workflows

Via MCP is currently in private beta.

Start here

Single prompts to try first.

Via MCP exposes warm-path lookups as tools your assistant can call. Ask in plain English — Claude or ChatGPT picks the right Via tool and brings the answer back into the conversation.

01
Find a warm path to any buyer.

Name a person or a company. Via returns the warmest paths through your team's network, ranked by relationship strength, with the connector's name and the trust signal that makes the path credible.

Example prompt
"Find me a path to ramp.com"
02
Get warm referrals from customers, advisors, investors, and champions.

Surface who in your team's orbit is best positioned to make the intro — not just any 1st-degree connection, but the one whose vouch actually transfers trust.

Example prompt
"Which of my customers is closest to a buyer at notion.com?"
03
Prioritize a target list by warm-path strength.

Score every account on your list. Reps work the warm-first segment by hand; the cold-only segment goes into a different motion. Stop treating accounts as if they're equal when the warm-path data shows they aren't.

Example prompt
"For my Q2 outbound list below, score each account by warm-path strength."
04
Find warm connections to a list.

Drop in event attendees, an ICP export, or a saved search. Via returns the people on the list your team already has mutuals with — your starting point for warm-first outreach against a cold roster.

Example prompt
"For these 50 SaaStr attendees, which ones do I have warm paths to?"
Level up your GTM

Plug Via into the rest of your stack.

Once single prompts feel natural, the real unlock is chaining Via with the rest of your stack — CRM, prospecting tool, call recorder, outreach — in one conversation. Below, four ways teams put it together.

Outbound
Build a warm outbound list.

Pull prospects from your prospecting tool, return the warmest path for each one, push the prioritized list back to your CRM. Warm paths baked in from the start — not bolted on after the list is already cold.

Example stack
Via Apollo HubSpot
For AEs, SDRs, and founder-led sales →
Active deals
Multithread any deal.

After every call: pull the stakeholders the buyer named — the CISO, the CEO, the CFO — find your warmest path to each, draft the right move. Slack your boss when she already knows them or email a customer champion that used to work with the target to vouch for you.

Example stack
Via Granola Slack Gmail
For AEs, CSMs, and founder-led sales →
Full stack
The agentic GTM stack.

The full composable warm-first stack end-to-end. Five layers: target list, enrichment, warm-path intelligence, CRM, outreach. The AI assistant is the workspace where they converge.

Example stack
Via Apollo HubSpot Gmail
Built by GTM engineers, used by every rep →
Account scoring
Score accounts by warm-path strength.

Take your existing CRM list — a Q2 territory, an open-opp slice, an AE's book. Score every account by warm-path strength up front and write the connector context back to each record so reps work the warm slice first.

Example stack
Via HubSpot
For AEs, RevOps, and sales leadership →
Questions reps ask

Common questions about Via MCP.

What is the Via MCP?
The Via MCP turns your team's extended network into something your AI assistant can use on demand. Ask "who's my warmest path into Stripe?" or "score these 50 accounts by warm-path strength" inside Claude or ChatGPT, and Via answers in seconds — right alongside the other tools you've connected (your CRM, prospecting stack, call recorder). No tab-switching, no CSV exports, no guessing who knows whom. Warm-path intelligence shows up in the same chat where you're already doing the work, so warm-first becomes the default motion instead of an extra step.

Does Via MCP work with both Claude and ChatGPT?
Yes. The connector is the same — Via AI — and runs in either host. Once enabled, you ask Via questions in plain English and the assistant calls Via's tools the same way it calls any other connector you've turned on.

Should I use Via MCP in Claude chat or Claude Cowork?
Both work, but we recommend Cowork for any workflow that touches more than one connector. Claude chat is great for quick, single-tool lookups — "who's my warmest path into Stripe?" — and the answer comes back inline. Cowork is the right surface when you're chaining tools: pulling a list from Apollo, scoring it with Via, pushing it to HubSpot, queueing the rest into outreach. The agentic workspace handles multi-step tool calls more reliably and gives you a clean audit trail of what each connector did. Rule of thumb: one question, use chat; a workflow, use Cowork.

How is Via MCP different from the Via web app?
Same core capabilities — multi-target pathfinding, connector ranking, intro requests — just on different surfaces. The Via web app is a polished, purpose-built UI for those workflows. The Via MCP lives inside Claude or ChatGPT, so the UX is naturally different: you're in a chat, asking in plain English, and the assistant calls Via's tools to answer. The real unlock with the MCP is what sits next to it — your CRM, prospecting tool, call recorder, outreach platform are all one connector away, which makes it easy to compose full GTM workflows on the fly. The MCP is for the AI tinkerer: the rep, ops person, or founder who wants to wire warm paths into the rest of their stack without leaving the chat.

How is Via MCP different from the Via Chrome extension?
Same warm-path data, different surface. The Chrome extension shows warm paths inline on LinkedIn and your CRM — useful when you're already there. The MCP connector lets you ask warm-path questions in Claude or ChatGPT and compose them with every other tool you've connected: pull a target list, find the warm paths, draft the intro, push back to the CRM, all in one chat.

How do I get access?
Via MCP is in private beta. Request access and we'll onboard you in the next wave. We're prioritizing revenue teams running target-account motions in Claude or ChatGPT.

Is Via MCP available in the Claude or ChatGPT directories?
Not yet — we're working on it. For now, Via MCP is in private beta and you connect it directly. Request access and we'll add you to the next onboarding cohort.
Get started

Stop guessing who knows whom. Ask Via.

Via MCP turns your team's extended network into a tool your AI assistant can call.

Request access See how Via works