See the warm paths your competitors can't.
Via AI finds warm intro paths to any B2B buyer, through people who already trust your company. Name your target. Via shows who can get you in the room.
No credit card or data sync to get started.
Via works your network
so you don't have to.
Other tools make you connect every data source before they do anything useful. Via works the other way: it starts from the network your team already has, finds the way into any account, and brings new paths to you as they open. Add your own data when you're ready, and it only gets sharper.
Your network, ready out of the box
Via comes preloaded with the relationships hiding in public professional history: shared employers, alma maters, overlapping tenures. You see second-degree connections none of you knew you had on day one, without connecting a thing. Add email, calendar, or CRM with your permission, and the paths only get stronger.
Via finds the way in
Name any target and Via works backwards to the shortest credible path: a teammate, an advisor, a customer, a board member. Every path comes ranked, with the context on why it's strong enough to make the ask.
Via watches for new openings
Via monitors the accounts you care about and surfaces fresh warm paths the moment they appear: job changes, new mutual connections, relationship shifts. You don't go hunting. Via brings them to you.
It's a trust problem.
Salespeople from new vendors start in the lowest trust tier with B2B buyers. Industry peers are trusted by 72%, according to Forrester's 2025 research.
That's not a gap you close with better copy. It's a gap you close with a warm introduction.
95% of revenue leaders plan to invest more in warm outbound this year, according to a Via AI survey of B2B revenue leaders. Your team already has the relationships to make this happen: former colleagues, investors, advisors, happy customers.
The problem is nobody's mapped them. Why access has replaced message quality as the real GTM differentiator →
Via finds those paths for you.
What Via does that LinkedIn can't.
LinkedIn shows you your own connections, and only when you go digging for them. Via surfaces your team's connections, their connections, and the warm paths between all of them that no individual could see alone, then keeps watching so new paths find you.
| Capability | Via | LinkedIn Sales Nav |
|---|---|---|
| See your own 1st-degree connections | ✓Yes | ✓Yes |
| See your team's connections | ✓Full team network | - TeamLink only |
| Data sources for relationship mapping | ✓Email, calendar, CRM + more | - LinkedIn based |
| Surface second-degree warm paths | ✓Core feature | - LinkedIn connections only |
| Rank intro paths by relationship strength | ✓Context included | - Not available |
| Proactive alerts when new paths appear | ✓New paths from job changes, network shifts | - Lead activity only |
| Search by target, not filters | ✓Conversational, target-first | - Filter-based search |
Good questions.
Straight answers.
What is a warm introduction?
A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm outreach dramatically outperforms cold, not because the pitch is better, but because the access point is.
How does Via find warm paths?
You name the target: a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.
Do I have to keep searching, or does Via tell me?
You don't have to keep checking. Name a target any time and Via finds the path. The rest of the time Via runs in the background, watching the accounts you care about and surfacing new warm paths the moment they open: a teammate makes a new connection, a champion changes jobs, an advisor joins a board. The work happens whether or not you're looking.
How is this different from LinkedIn Sales Navigator?
LinkedIn shows you who you already know. Via answers a different question: "who can get me in front of this specific person?" It looks across your team, your advisors, your customers, and finds the shortest credible path. LinkedIn is a rolodex. Via is a pathfinder.
Why has cold outreach stopped working?
Buyers are drowning in AI-personalized sequences that all sound the same. Cold email reply rates are falling year over year, and better copy, better signals, better timing haven't moved it. Meanwhile, 91% of customers say they'd give a referral, but only 11% of salespeople ask, according to Dale Carnegie research. The problem isn't the message. It's that cold contact has no trust behind it. Warm paths bypass the filter entirely.
Do I need to sync a lot of data to get started?
No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one. The more context you bring in over time, the sharper the results get, but you get value before you've done any of that work.
What does Via plug into?
Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. The goal is that warm path intel shows up where you're already working, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.
Don't go unread.
Start warm.
Put your network to work. No credit card or data sync to get started.