Via AI | Find Warm Intro Paths to Any B2B Buyer Through Your Network

Q: What is a warm introduction?

A warm introduction is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm intros convert at roughly 30 times the rate of cold outreach — not because the pitch is better, but because the access point is.

Q: What does Via plug into?

Salesforce, HubSpot, LinkedIn, Slack, Gmail, Google Calendar, Apollo, Notion, and more. The goal is that warm path intel shows up where you're already working, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.

Start with who you want to reach,
not what you already have.

Other tools make you sync a mountain of data and show you what you already know. Via works backwards — tell us who you want to reach, and we find your way in.

Drop in targets

A name, a company, or an entire target list. Via finds warm paths that already exist across your team's extended network — including second-degree relationships none of you knew about.

Input: name, company, or full target list

Find the path in

Via maps beyond first-degree connections into second-degree relationships your team doesn't know exist. Every path is ranked with context on why it's strong enough to make the ask.

Output: ranked paths with relationship context

Let opportunities come to you

Via monitors your network and surfaces new warm paths as they appear — job changes, new mutual connections, relationship shifts. You don't have to go hunting.

Ongoing: proactive alerts as paths emerge

The math doesn't work anymore.

Every sales team is fighting for the same sliver of buyer attention. Better personalization, better signals, better sequences — buyers have tuned all of it out.

Warm introductions convert at 30× that rate. The problem isn't that warm paths don't exist — it's that they're buried in your extended network and nobody has time to manually map them.

Via finds them for you.

What Via does that LinkedIn can't.

LinkedIn shows you your own connections. Via shows you your team's connections, their connections, and the warm paths between all of them that no individual could see alone.

Capability	Via	LinkedIn Sales Nav
See your own 1st-degree connections	✓Yes	✓Yes
See your team's connections	✓Full team network	— TeamLink only
Data sources for relationship mapping	✓Email, calendar, CRM + more	— LinkedIn based
Surface second-degree warm paths	✓Core feature	— LinkedIn connections only
Rank intro paths by relationship strength	✓Context included	— Not available
Proactive alerts when new paths appear	✓New paths from job changes, network shifts	— Lead activity only
Search by target, not filters	✓Conversational, target-first	— Filter-based search

Common questions

Good questions.
Straight answers.

What is a warm introduction?

A warm intro is when someone the buyer already trusts puts you in front of them. The meeting is already half-sold before you open your mouth. That's why warm intros convert at roughly 30× the rate of cold outreach — not because the pitch is better, but because the access point is.

How does Via find warm paths?

You name the target — a person, a company, or a whole list. Via works backwards from there, finding who in your orbit can get you in: a teammate, an advisor, a customer, a board member. Anyone who's a trusted ask away. You see the path and why it's strong. Then you make the ask.

How is this different from LinkedIn Sales Navigator?

LinkedIn shows you who you already know. Via answers a different question: "who can get me in front of this specific person?" It looks across your team, your advisors, your customers — and finds the shortest credible path. LinkedIn is a rolodex. Via is a pathfinder.

Why has cold outreach stopped working?

Buyers are drowning in AI-personalized sequences that all sound the same. Cold outreach converts at roughly 1% — and that number keeps falling. Better copy, better signals, better timing haven't moved it. The problem isn't the message. It's that cold contact has no trust behind it. Warm paths bypass the filter entirely.

Do I need to sync a lot of data to get started?

No. Via doesn't ask you to migrate your CRM or upload contact lists before it's useful. You can look up warm paths to a specific target from day one. The more context you bring in over time, the sharper the results get — but you get value before you've done any of that work.

What does Via plug into?

Salesforce, HubSpot, LinkedIn, Slack, Outreach, Apollo, Gong, Clay — and more. The goal is that warm path intel shows up where you're already working, not in a new tab you have to remember to open. Via is a layer on top of your existing stack, not a replacement for any of it.

See the warm paths your competitors can't.