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Definition

Relationship intelligence.

Relationship intelligence is real context about how the people in your network actually know each other: who worked together, for how long, how recently, and through what. It separates genuine working relationships from surface-level connections, so you can tell which ties can carry a real introduction.

How relationship intelligence works

It starts from grounded signals: shared employers, overlapping tenure, role proximity, and recency. A connection where two people worked side by side for three years is very different from a social-network accept neither remembers, and relationship intelligence captures that difference. Layer in your own sources (CRM, email, calendar) and the picture sharpens.

This is what makes pathfinding trustworthy: it is the data layer that scores how strong each warm path really is.

Relationship intelligence vs. sales intelligence

Sales intelligence tells you who to target: firmographics, contact data, buying signals. Relationship intelligence tells you who can get you in. One builds a list; the other gets you a meeting. For the full contrast, see relationship intelligence vs. sales intelligence.

Frequently asked questions

What is relationship intelligence?
Relationship intelligence is context about how people in your network genuinely know each other, grounded in signals like shared employers, overlapping tenure, and recency. It distinguishes real working relationships from surface-level connections.
How is relationship intelligence different from a CRM?
A CRM records the deals and contacts your team logs. Relationship intelligence works from actual relationship signals and does not depend on reps keeping records current, which is why it surfaces ties the CRM never captured.
How Via helps

Relationship intelligence is the layer Via runs on. It distinguishes real relationships from surface-level connections out of the box, grounded in work and education history, and gets sharper as you connect your own data.