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Definition

Extended network.

Your extended network is everyone your team and your close relationships could reach through their connections: not just the people you know directly, but the people those people know, including who your investors and advisors can reach for you. It is far larger than any one person's contact list, and it is where most warm paths are hiding.

Why the extended network matters

Your first-degree connections are a small, familiar set, and they are not only your team's. Your close relationships, like investors, advisors, and customers, each bring their own reach on your behalf. The moment you include who all of them know, the reachable network grows many times over, which is exactly where the warm intro opportunities you cannot see on your own live. These are your second-degree connections.

Reaching into it

No one can track the extended network by memory, which is why it stays a network gap. Pathfinding surfaces the routes through it, working backwards from a target to a connector. See how Via finds warm paths.

Frequently asked questions

What is an extended network?
Your extended network is everyone your team and your close relationships, like investors, advisors, and customers, can reach through their connections, not just direct contacts but the people those contacts know. It is much larger than any one person's contact list and holds most of your warm paths.
Why does the extended network matter in sales?
Because the routes to most buyers run through second-degree relationships, not your direct contacts. The extended network is where those warm paths exist, even though no single person can see all of them.
How Via helps

Via turns your team's extended network, including the reach of your investors, advisors, and customers, into something searchable. Instead of each person seeing only their own contacts, Via looks across the combined network, including second-degree ties, to find who can reach any target.