Founders get warm intros by working their extended network — investors, advisors, operators, past colleagues, and team connections. The best founders don't rely on brute-force cold outreach. They identify the warmest path, ask the right person once, and make it effortless for them to say yes.
Most founders scroll LinkedIn looking for mutual connections, send cold DMs guessing who might help, and wait for replies from people who don't know them. It works eventually — but it's inefficient, unpredictable, and it burns time that early-stage founders don't have.
The shift is from manual hunting to systematic pathfinding. Instead of asking "does anyone know someone at this company?" — you see, in seconds, who in your orbit has a real connection to your target and what the relationship is based on. Then you craft a short, specific ask and make it dead simple for the connector to forward.
Via shows founders who in their extended orbit — team, investors, advisors, past colleagues, customers — has the strongest connection to any target they're trying to reach. Ranked by relationship strength, with context for why. Less time hunting, more time in real conversations.