Quick answer

How do founders get warm intros?

Founders get warm intros by working their extended network — investors, advisors, operators, past colleagues, and team connections. The best founders don't rely on brute-force cold outreach. They identify the warmest path, ask the right person once, and make it effortless for them to say yes.

The traditional approach (and why it's slow)

Most founders scroll LinkedIn looking for mutual connections, send cold DMs guessing who might help, and wait for replies from people who don't know them. It works eventually — but it's inefficient, unpredictable, and it burns time that early-stage founders don't have.

The modern approach

The shift is from manual hunting to systematic pathfinding. Instead of asking "does anyone know someone at this company?" — you see, in seconds, who in your orbit has a real connection to your target and what the relationship is based on. Then you craft a short, specific ask and make it dead simple for the connector to forward.

What makes warm intros work for founders specifically

  • Investor networks are underused. Your investors know hundreds of buyers. Most founders ask for intros occasionally — top founders have a systematic way to identify which investors know which targets.
  • Advisors are a path multiplier. An advisor with 20 years of relationships is worth more than a cold LinkedIn message to 200 strangers.
  • Job changes are entry points. When someone who knows you moves into a target account, it's often the warmest path into a net-new logo — especially in their first 90 days.
How Via helps

Via shows founders who in their extended orbit — team, investors, advisors, past colleagues, customers — has the strongest connection to any target they're trying to reach. Ranked by relationship strength, with context for why. Less time hunting, more time in real conversations.